Commercial - Wendy Douglas. Fashion and lifestyle journalist.

Very

A six month partnership to drive sales across every department of Very.co.uk. I created the content strategy and calendar for The eVeryday Edit, a bespoke channel of sponsored fashion and lifestyle articles on MailOnline. I worked closely with the client to ensure their key trading events were maximised, while also creating an emotional connection between Very and the reader. After the success of the partnership Very rebooked and we added shopping pages, street style, gift guides and real women features across YOU Magazine and Metro to their campaign.

Marks & Spencer

Matalan

A media-first year long partnership to change brand perception by positioning Matalan alongside high end fashion and lifestyle content. I was responsible for The Instant Edit, a brand new channel on MailOnline which was created to house sponsored articles that spoke to all of Matalan's key offerings. Creating a weekly content strategy for the channel in line with the brand's trading priorities, I created engaging articles that worked to align Matalan with wider cultural moments as well as smaller, more personal moments in the readers' lives. The campaign also included native content which was featured on the homepage of MailOnline, as well as street style, gift guides and fashion pages in Metro and YOU Magazine and video shoots and interviews with influencers.

Tesco F&F