How women are embracing the maxi skirt (Vogue Arabia)

23 websites that will change the way you shop in 2023 (i-Paper / iNews)

The ultimate US road trip (MailOnline)

Why the days of scruffy dressing as a power move are over (iPaper / iNews)

Why the Breton stripe's style status will never fade (Stella Magazine, The Sunday Telegraph)

Candice Swanepoel pulls a pose for Bottletop (The Telegraph Magazine)

Tyra Banks (Nylon)

The rise of the professional bridesmaid (Telegraph.co.uk)

Tesco F&F

Stylish fashion pages in YOU Magazine to promote and elevate the F&F collections in collaboration with Abbey Clancy and Kelly Brook.

Very

A six month partnership to drive sales across every department of Very.co.uk. I created the content strategy and calendar for The eVeryday Edit, a bespoke channel of sponsored fashion and lifestyle articles on MailOnline. I worked closely with the client to ensure their key trading events were maximised, while also creating an emotional connection between Very and the reader. After the success of the partnership Very rebooked and we added shopping pages, street style, gift guides and real women features across YOU Magazine and Metro to their campaign.

The weird world of modern weddings (Telegraph.co.uk)

Say namaste to a yoga retreat in the Algarve (MailOnline)

Femail Fashion Finder, MailOnline

Femail Fashion Finder, MailOnline As founding Editor of Femail Fashion Finder I was instrumental in the growth of this hugely successful sub-brand. Managing a team of full-time and freelance writers I was responsible for developing tone of voice, training, building relationships with brands, stylists and PRs and producing and editing copy to constant deadlines across the daily news cycle.

Zoella, Tanya Burr and the UK's YouTube superstars (The Telegraph Magazine)

Matalan

A media-first year long partnership to change brand perception by positioning Matalan alongside high end fashion and lifestyle content. I was responsible for The Instant Edit, a brand new channel on MailOnline which was created to house sponsored articles that spoke to all of Matalan's key offerings. Creating a weekly content strategy for the channel in line with the brand's trading priorities, I created engaging articles that worked to align Matalan with wider cultural moments as well as smaller, more personal moments in the readers' lives. The campaign also included native content which was featured on the homepage of MailOnline, as well as street style, gift guides and fashion pages in Metro and YOU Magazine and video shoots and interviews with influencers.

Raquel Allegra: the Queen of tie-dye (The Telegraph Magazine)

Can supermarket buys really look chic? (Telegraph.co.uk)

Marks & Spencer

Working with the fashion and homeware teams at Marks & Spencer I created native content for the homepage of MailOnline. From womenswear to sleep hygiene, the articles provided helpful styling tips and life hacks, as well as shopping opportunities, maintaining the brand's place at the heart of the UK's homes and daily lives.

DFS

Campaigns with DFS to drive awareness and sales. Using interviews with athletes, native content featured on the homepage of MailOnline promoted the brand's sponsorship of Team GB at the Tokyo Olympics, as well as its new range inspired by Japan. A second burst of activity focused on hosting and entertaining at home. Articles featuring interviews with lifestyle influencers ensured DFS' key messages around product and quality were brought to life in an engaging and entertaining way.

How to not let Brexit ruin Christmas (Telegraph.co.uk)