Go Back
Petit Bateau: the boat that rocked (The Telegraph Magazine)
More Details
The Petit Bateau stripe. Is there a more iconic badge of chic childrenswear? It's just so French. French children, we are assured, don't throw food, and their sophisticated mamans wouldn't let them be seen in anything but the most stylish of clothes. Petit Bateau is as significant in the lives of France's little ones as Marks & Spencer is in those of their British counterparts, and it has been that way for over a century. In fact the 'little boat' brand is 120 years old this year, and changes are afoot for the company.
Feature continues here